MADE — Edmonton Design Week 2024: Application
Iwona Faferek + Alex DesCôtes
Thanks for the chance to apply to be a part of this year’s Edmonton Design Week.
We’re pitching two heads are better than one. We hope you think it presents as much fun as an opportunity as we do. Iwona and Alex have had the opportunity to team up on creative projects since 2012. We’ve tabled together at the Royal Bison Craft Fair, we’ve worked collaboratively on client brands and design systems and have served as board members together. We’ve always appreciated the bonuses of feedback, communication and critique that come along with working collaboratively. We’d love the chance to work on this year’s theme: CULTIVATE and help bring it to life through a fun team dynamic.
We believe that Iwona’s penchant for modernity and the tangible paired with Alex’s background in user experience and illustrative style would help ensure that each deliverable would be executed to its best. We both have experience leading a successful freelance design practice but jump at the chance to put our heads together and create design solutions that exceed a project brief and hit all required milestones. This is not just a design opportunity, but a chance for us to have fun and push boundaries creating something to give back to the Edmonton design community that cultivated us as budding designers.
We hope to hear from you soon!
Iwona + Alex
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Iwona Faferek
OWNER + DESIGNER
wrkhaus design studioHaving worked across multiple industries from consumer packaged goods to health to not for profit, Iwona has a full array of experience with branding and design. Iwona translates the essence of a brand across all consumer touchpoints. Whether it’s product & packaging, environmental or digital, she creates brands that are instantly recognizable.
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Alex DesCôtes
OWNER + DESIGNER
Forty Wink Studio + GoodsHaving previous experience working in design and advertising studios as well as in software design, Alex is fully embracing her freelance practice as she enjoys navigating life with a young family.
Our most recent projects..
Good Friday Wellness is the most recent project we completed working as a team. With Iwona’s brand vision and Alex’s digital prowess, we were able set up Good Friday Wellness in a market position to sprint out of the starting blocks….and a robust e-comm site to boot. Within 2 weeks of launch, Good Friday is already seeing organic sales leads and conversions. See the Brand Guidelines here.
Client
Good Friday Wellness
Year
April 2024
Category/ Health & Wellness
Market Positioning
Brand Development & Strategy
Creative Direction
Brand Asset Development
Packaging Design
Website and Digital Communication
Client
Playlist Edibles
Year
December 2023
Category/ CPG-Cannabis
Brand Development & Strategy
Marketing & Communication Strategy
Creative Direction
Packaging and Retail Design
Web and digital
See the Brand Guidelines here.
Client
The Vetrina Group
Year
May 2023
Category/ Retail Consulting-Cannabis
Brand Development & Strategy
Creative Direction
Communication Strategy
Web and digital
See the Brand Guidelines here.
A little bit from Alex
A little bit from Iwona