Alexandra DesCôtes
UI/UX & Product Designer

LinkedIn | Forty Wink Studio + Goods

I’m a digital product designer with a focus on user-centred design, clean UI, and functional UX. With experience in startup and SaaS environments, I create meaningful digital experiences across mobile, web, and brand. My work spans product design, branding, UX strategy, and front-end collaboration.

UI/UX Design

Product Design

Wireframing & Prototyping

Responsive Web Design

SaaS & Mobile Applications

Branding & Visual Identity

Specialities

TIQ Software Case Study →

Fitset App & Website Case Study →

BRNT Vaporizer App Wireframes →

References

Jason Suriano
MA Digital Humanities | 3x Founder

Vince Fournier
Product Manager at Medidas Group

Clint Robinson
Staff Software Engineer at Array

Ally McIlwraith
BRNT Group | Fitset

Quick links

TIQ Software

Role: Product Designer / Brand Designer

TIQ Software helped anyone build engaging onboarding, training, and sales courses for products, people, and partners. I contributed to the design of its modular web builder, as well as its public-facing website and supporting marketing assets.

Highlights:

  • Drove product UX/UI implementations, in conjunction with technical lead and senior leadership

  • Designed and delivered corporate and product branding assets, supporting media,
    and web properties

  • Managed and executed web, newsletter, and social media marketing

  • Supported customer acquisition with development of collateral materials and product
    demonstration assets

Fitset App & Website

Role: Lead UI/UX Designer

Fitset connected users with fitness studios through a subscription app. I led the design of both the mobile app and the accompanying website.

Highlights:

  • Created wireframes for flows like signup, class scheduling, studio discovery, and bookings

  • Implemented user-centered navigation to simplify booking experiences

  • Designed map toggles, class filters, and personalized profiles

BRNT Vaporizer App

Role: UX Designer

Working with the BRNT team, I created wireframes for a smart vaporizer companion app.

Highlights:

  • Developed wireframes for onboarding, account management, and device control

  • Included detailed controls for device settings (temperature, pod levels, pairing)

  • Prioritized clean and intuitive interactions for a complex Bluetooth product

About me

Hi, I’m Alexandra DesCôtes — a UI/UX and product designer based in Edmonton, Alberta.

With a Diploma of Fine Arts from MacEwan University and a Bachelor of Design from the University of Alberta, I’ve shaped my career across in-house teams, advertising studios, and software companies. That journey has led me to focus on UI/UX design and digital experiences that combine clarity, empathy, and functionality.

These days, I’m embracing the flexibility of contract work while balancing life with a young family. I bring a holistic, human-centred approach to every project — drawing from my roots in fine art, my love of systems thinking, and a deep belief in the value of good design.

Beyond the screen, I find inspiration through connection and community. I co-host events, serve on local design boards, and collaborate with purpose-driven individuals and organizations that aim to challenge norms and create meaningful impact.

If you're looking to build something thoughtful, scalable, and user-focused, let’s talk.

alex@fortywink.co
Edmonton, Alberta
LinkedIn
Forty Wink Studio + Goods

I look forward to hearing from you!